Money does not grow on trees but it is possible to have a rapid and substantial effect on your salons turnover – read on to find out how and see real-life results.
There is nothing wrong with a “nice” salon website with a few pretty pictures and some warm words -it’s what most salons have!
But how much better to have a profitable, pro-active web site that is a real powerhouse, driving your salon’s performance upwards.
And although I repeat it throughout this site, there are important and logical steps to our goal -
The key to boosting your salon turnover is do everything and do it well. This means, one single action will not have the maxuimum result, you need to embed in your website and marketing as many turnover-generating activities as possible, and then always plan to do more.
It is involved, it is time consuming, but it is massively reward.
Throughout this site you will see many suggestions and actual examples of increasing salon income using -
Increased client loyalty – with great communication and VIP Membership
Sell high-value services – with adverts on your website and across the Internet
Build a loyal membership system -for up-selling and more regular salon visits
Communicate Special Offers – using adverts, emails, Facebook and membership
Sell add-ons – using all the new tools
Plan events -that are seasonal and timely like Valentine’s day and Christmas
If you are wondering how you start to embed these into your planning and thinking, then the Easy Steps to a great salon website will give you a logical order.