Nearly every salon website I review fails to sell their services and products to their visitors.
Imagine your stylists not bothering to tell clients about hair colour, or never putting promotional posters in your salon window, or forgetting to advertise your salon.
Your website may describe what you do, it may have some good pages on hair colour – but do you pro-actively sell to the client?
On other pages I describe the many places you can market, promote and sell outside your website, but as we bring ever more traffic to your salon web pages, we need to sell relevant products and services on the pages.
are a great way to do this, allowing you to create small adverts of images and text that you can embed on any page within your website. So your Home page could have important offers and promotions, your hair colouring page could have adverts for any current colour promotions and some coloring after-care products.
Example of Home Page adverts – click to enlarge
In-page Salon Advert Managers allow you to change your pages on a daily basis, so you can incorporate lots of Valentine’s messages for one week and then swap those for offers and promotions the week after.
You can create adverts in advance, plan you campaigns for the next few months and then have very regular changes to the selling messages on your website.
Example adverts for the men’s website page
Adverts within your own site are a very productive way to generate new business. However, the require some complex coding on each and every web page, and so should only be part of any major redesign of your website.
