Salon website and marketing reviews

The 1st step for any new Salon Guru client is a review of their current salon website and Internet marketing campaign.

We have an extensive check-list of the important elements required to create a high-performance salon website allowing us to carry out a detailed audit.

Feel free to use this checklist to see how your salon website compares against the best. This is not a complete list but will show the level of analysis required and the reasons why each factor is important.

How visible is your salon’s website?

Search engine ranks – for all important hair & beauty keywords & phrases
Use of Facebook and other Social Media – reaching new clients
Use of Google Adwords – to get your salon to number 1 on Google quickly
Facebook adverts for your salon – getting your “message” to new and existing clients
Comparison against other local hair & beauty salon websites

An effective salon Internet marketing plan?

A plan to constantly improve the salon’s website content
A calendar of key events, promotions and seasonal offers
An ever-changing set of great salon marketing messages

Tools to measure your salon’s website performance and increase traffic

Visitor statistics – so we know how many, from where, reading what page
Sign-up forms – to capture client information
Use of back-links – improves SEO and brings new visitors
Analysis of keywords, headings and tags – vital for great salon search rankings

Tools that improve salon turnover and bring new clients

Vouchers and other calls to action – to get immediate financial rewards
On page salon adverts – to sell your services, promote offers and engage visitors
Use of a hair & beauty blog – for up-to-date content and good SEO
VIP and membership pages – do you encourage client loyalty?