Facebook for Salons – the best free marketing tool for Salons

Some Facebook Logos we created for Hair & Beauty Salons

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Facebook has become a global Internet phenomenon in the past 2 years with more than 600 million active users.

But many salon owners have not yet used the incredible potential of Facebook to improve their salon income and client loyalty.

On this page read how one Hair Salon grew their Facebook Fans by 2,400 in 6 months

For reasons that will become very obvious, I have “creating a Facebook Fanpage” as the 2nd entry in Step 1 of developing an exceptional Salon Marketing Plan.

Facebook not only has tremendous reach with its massive number of users, but the way people interact on a daily, or even hourly basis, means it is a new form of communication between friends for the 21st century. We will show you how you can tap into that conversation – with incredible results for your salon!

The 1st step is creation of a Salon Fanpage – which is Facebook’s version of personal profile, but just for businesses, interest groups or fans. The fan page is owned by an individual, so you will need a Facebook personal profile first.

BUT make sure you as the salon owner take control of this! Too many times a business has delegated this to a staff member who then leaves – giving you no access to your page.

I have written detailed information in the free guides how to create your salon page, but once you have your Salon Fan Page the fun begins!

First make sure that you make full use of the page with your Salon logo and Contact Information, and then add a few people as “admins”. This means several people can share the tasks of posting and updates.

Now you need to build your “fans” through pro-active marketing. This can be as simple as getting all you staff to join first and then spreading the word amongst clients. Later we will make Facebook one of the key messages in ALL our marketing.

Once you have some Fans then you use your Facebook Wall for a daily conversation with clients about special offers, news, gossip and new products or services. Every time you post a message to you wall you are reaching hundreds, then thousands of people and all this costs nothing apart from your time.

The two examples below (click to enlarge) show the same Salon Page 6 months apart and with 2,400 extra Fans !

January 2011 7,500 FansJuly 2011 over 9,900 FansDecember 2011 almost 13,000 Fans

Over the next 12 months you can use many techniques to boost your fan numbers like competitions, give-aways and offers from other companies.

The viral nature of Facebook means that if you get your messages right, then the growth can be amazing and the results will beat any marketing campaign you have tried before.