We all like a success story, and we all want proof when shown something that looks too good to be true.
These are just a few of the campaigns I have run over the past 5 years that have had really dramatic results – bringing new clients to the salon and boosting salon turnover. For this hair and beauty salon group I have provided website design and comprehensive internet marketing campaigns
All these campaigns relate to a small group of 2 city center salons, 2 smaller suburban salons and a barber shop
- Starting with zero Facebook fans, a series of activities over 18 months brought over 7,500 Fans. Includes one event that boosted numbers by 2,500 in 3 weeks. These 7,500 fans now get salon marketing messages every day.
- Over 4 years 9,000 online VIP members have registered, allowing the salon to send regular newsletters and news updates.
- Over a 4 week campaign of Facebook messages, website adverts, emails and in-salon posters 850 New Cleint Vouchers were down-loaded. A remarkable figure for a small group of salons.
- Website visitors have increased year-on-year for the past 5 years by an average 48% – now bringing almost 10,000 visitors a month
- A series of “professional guides” that describe in detail their hair services have been down-loaded by 4,200 people
- More than 30,000 people have provided email addresses and names at various promotional events
- Website promotions to local businesses produced 165 companies and 1,600new clients with “Corporate Discount Cards”
These are just a taster of the hundreds of salon marketing campaigns I have helped develop and manage over the past 5 years.
Should you request my support, I will provide you with many more examples of salon marketing campaigns with excellent results – and few that did not work and the reasons why.
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