Name: Phil Evans
Age: 52
Resident: Tenerife, in the Canary Isles
Before becoming involved in the hairdressing sector I spent 15 years in the computer software industry, designing, creating and installing complex systems. I have experience in many software languages and operating systems.
About 15 years ago I designed and developed some of the early Internet sites.
For two decades I have been involved in the marketing and management of hairdressing salons.
For the last 10 years all of my time has been spent perfecting the use of the Internet, websites and e-marketing to improve salon turnover, attract new clients and improve customer loyalty.
I thrive on the fast pace of Internet marketing innovation and the massive opportunities this offers to all hairdressing salons, barber shops and beauty salons.
Why Tenerife?
The simple answer is – why not? It is just as easy to operate from a sunny climate with a good Internet connection as a busy city, and the lack of stressful interruptions provides great focus for my energies.